The convenience of e-commerce has been undermined by its hidden environmental burden: the reverse logistics of product returns. With online fashion return rates averaging $30\%$-40% (compared to $\sim 10\%$ in physical retail), the financial and ecological costs are staggering, involving secondary shipping, repackaging, quality control, and the eventual disposal of unsaleable items. These processes are significant contributors to a brand’s total $\text{CO}_2$ footprint.
Virtual Try-On (VTO) and Augmented Reality (AR) technologies are the primary digital tools designed to tackle this “last-mile” sustainability challenge by improving fit confidence at the point of sale.
The convenience of e-commerce has been undermined by its hidden environmental burden: the reverse logistics of product returns. With online fashion return rates averaging $30\%$-40% (compared to $\sim 10\%$ in physical retail), the financial and ecological costs are staggering, involving secondary shipping, repackaging, quality control, and the eventual disposal of unsaleable items. These processes are significant contributors to a brand’s total $\text{CO}_2$ footprint.
Virtual Try-On (VTO) and Augmented Reality (AR) technologies are the primary digital tools designed to tackle this “last-mile” sustainability challenge by improving fit confidence at the point of sale.
Mechanics and Metrics of Impact:
Body Scanning and Avatar Modeling: Advanced $\text{VTO}$ requires the customer to input precise measurements or use a 3D body scanner/smartphone app to create a highly accurate, personalized avatar. This avatar allows for realistic visualization of size and fit, going beyond simple $\text{AR}$ overlays.
Physics-Based Draping Simulation: The $\text{VTO}$ engine applies the material’s digital properties (from the 3D design process) to the avatar, simulating how the garment will fall, stretch, and move in real-time. This minimizes the primary reason for returns: poor fit and unmet aesthetic expectations.
“Fashion is where imagination takes form — a canvas stitched with dreams and vision. Every thread carries emotion, every silhouette a story. In my designs, art and identity intertwine.”
Moontaha Ahmed Mridula
Fashion Design Intern
Thank you for taking the time to explore my work.
I hope my passion for fashion design and innovation has inspired you.
Every project is a journey of creativity and purpose.
I look forward to connecting and sharing more of this journey with you.
Stay inspired and keep imagining the possibilities.
Bye!
